1511 Paris

1511 Paris is not a standard online retailer — it's an exclusive boutique curating multidisciplinary collaborations among global artisans. Their product range spans perfumes, sculptures, jewelry, evening wear, and decorative items, each produced in extremely limited runs. A conventional e-commerce template with grid layouts and generic product cards would completely undermine the positioning of a luxury artisan collective.

The technical challenge was building a bespoke e-commerce engine from scratch that could handle multi-category products with wildly different attributes (a perfume has notes and volume; a sculpture has dimensions and materials; jewelry has sizing), all while maintaining the editorial, gallery-like browsing experience the brand demanded. Payment processing needed to handle international transactions in euros with proper tax calculation for French commerce regulations.

We built a completely custom e-commerce frontend using React with TypeScript, deliberately avoiding off-the-shelf e-commerce frameworks to maintain full control over the user experience. Zustand manages application state — cart contents, user preferences, and product filtering — with a lean footprint that keeps the bundle small and interactions instant.

The product catalog architecture uses a flexible schema where each product type has a base set of fields plus type-specific attributes, allowing perfumes, sculptures, and jewelry to coexist in the same system with appropriate detail pages for each. React Router handles client-side navigation with pre-fetching for smooth transitions between collection pages.

Stripe handles payment processing with full PCI compliance. We integrated Stripe Elements for the checkout form, Stripe webhooks for order lifecycle management (payment confirmation, refund processing), and proper idempotency keys to prevent duplicate charges. The checkout flow supports international shipping calculations and VAT handling for EU customers.

The site is deployed on Vercel with Cloudflare CDN in front for global edge caching — critical for a Parisian brand serving customers worldwide. Image assets are optimized and served in WebP format with responsive srcsets to maintain visual quality on retina displays without bloating page weight.