Case studyWeb Development
1511 Paris
A boutique that behaves like a gallery: hand-built commerce for Parisian haute perfumery, live at 1511.paris.
- Year
- 2024
- Client
- 1511 Paris
- Services
- Website Development · UX/UI Design
- Status
- Live
01Brief
What we were asked
A luxury e-commerce experience for an exclusive Parisian artisan collective specializing in haute perfumery and craftsmanship.
02Challenge
Why it was hard
1511 Paris is not a standard online retailer — it's an exclusive boutique curating multidisciplinary collaborations among global artisans. Their product range spans perfumes, sculptures, jewelry, evening wear, and decorative items, each produced in extremely limited runs. A conventional e-commerce template with grid layouts and generic product cards would completely undermine the positioning of a luxury artisan collective.
The technical challenge was building a bespoke e-commerce engine from scratch that could handle multi-category products with wildly different attributes (a perfume has notes and volume; a sculpture has dimensions and materials; jewelry has sizing), all while maintaining the editorial, gallery-like browsing experience the brand demanded. Payment processing needed to handle international transactions in euros with proper tax calculation for French commerce regulations.
03The Build
Scroll through the product
01First impression
Film first, commerce second
The homepage opens on the collective's own cinematography, not a grid of SKUs. We built the storefront from scratch in React and TypeScript precisely so the brand could lead - no off-the-shelf e-commerce template allows an opening like this.
02The collection
A catalog that reads like an exhibition
Perfume refills, brass capsules, and discovery sets share one flexible product schema, so a fragrance with notes and volumes coexists with sculptural objects - each with the detail fields its category actually needs.
03The product
Considered commerce
Product pages stay editorial: one image, one sentence, a fragrance selector, a wishlist. Zustand keeps cart and preference state instant, and Stripe Elements handles checkout with EU VAT and international shipping built in.
04The stories
Editorials that justify the price tag
The Stories section carries the films and collaborations behind each object - the context that makes a 280 euro refill make sense. Brand and commerce run on one system, deployed on Vercel behind Cloudflare's global CDN.
04Notes
How it runs
We built a completely custom e-commerce frontend using React with TypeScript, deliberately avoiding off-the-shelf e-commerce frameworks to maintain full control over the user experience. Zustand manages application state — cart contents, user preferences, and product filtering — with a lean footprint that keeps the bundle small and interactions instant.
The product catalog architecture uses a flexible schema where each product type has a base set of fields plus type-specific attributes, allowing perfumes, sculptures, and jewelry to coexist in the same system with appropriate detail pages for each. React Router handles client-side navigation with pre-fetching for smooth transitions between collection pages.
Stripe handles payment processing with full PCI compliance. We integrated Stripe Elements for the checkout form, Stripe webhooks for order lifecycle management (payment confirmation, refund processing), and proper idempotency keys to prevent duplicate charges. The checkout flow supports international shipping calculations and VAT handling for EU customers.
The site is deployed on Vercel with Cloudflare CDN in front for global edge caching — critical for a Parisian brand serving customers worldwide. Image assets are optimized and served in WebP format with responsive srcsets to maintain visual quality on retina displays without bloating page weight.
Stack
05Outcome
Where it landed
- Market
- Paris, FR
- Luxury artisan market
- Product Range
- Multi-category
- Perfumes, sculptures, jewelry, fashion
- Experience
- Editorial
- Storytelling-driven product pages
- Status
- Live
- 1511.paris
06Craft
The work behind the work
Captured from the live production site as clients see it today: the film-led homepage tiles, the brand statement that anchors the experience, the quietly typeset FAQ, a second sculpted-glass product page, the Guests editorial from Stories, and the Venus collection in the catalog grid.
Have a product like this in mind?
We plan, design, and ship - the whole story, start to finish.
Next project
Immaculate Concept
Tattoo Studio Website Design