Case studyWeb Development
We Care Front
Connecting those ready to help with those in need - a two-sided marketplace design covering requests, verification, chat, and payment.
- Year
- 2022
- Client
- We Care Front
- Services
- UX/UI Design · Website Development
- Status
- Design complete
01Brief
What we were asked
A two-sided help coordination platform connecting people who need care with verified helpers and organizations, from request to payment.
02Challenge
Why it was hard
WeCare's mission - 'connecting those ready to help with those in need' - hides a hard marketplace problem. Helpers can be individuals or whole organizations with employees, schedules, and vacancies. Care seekers post requests for themselves or for a relative, with medical context a helper genuinely needs. Between the two sides sit trust mechanics that can't be skipped: identity and document verification, profile moderation, dispute-friendly records, and payments.
The platform had to make all of that feel simple on both sides of the market: a helper should find nearby paid requests in seconds, and a family arranging care for a grandmother should never feel like they're operating logistics software.
03The Build
Scroll through the product
01The helper
A dashboard that pays attention
A helper's home screen is their business: requests in progress, responses, completed work, with total income and order count always visible. Each request card leads with the decision-making facts - service, distance, both prices - before asking for a tap.
02The map
Work you can see from here
The map view plots open requests around the helper with route and travel time to each. A search radius grows automatically every fifteen minutes when nothing is available - the platform hunts so the helper doesn't have to.
03The request
Context a caregiver actually needs
Opening a request reveals the whole picture: who needs help, their diagnosis, weight, and address, the schedule down to days and hours, and the compensation - everything a nurse needs to say yes responsibly, one button to take the job.
04The other side
Care without the logistics feeling
Care seekers see the same marketplace in reverse: their created requests, helper responses with prices, and a chat that opens right on the card. Requests can be for yourself or for a relative, with cash or card payment.
04Notes
How it runs
We designed the complete platform around two switchable roles. Helpers get a working dashboard - requests in progress, responses, and completed jobs, with earnings and order counts up top - plus a map view that plots nearby requests with route and travel time, a search radius that grows automatically when nothing is available, and per-request chat with the client. Requests carry what actually matters: the service, distance, both sides' pricing, and the recipient's medical context, schedule, and address.
The care-seeker side mirrors it: create a request for yourself or a relative, set the days and hours help is needed, choose cash or card payment, review responses, and chat with the helper - then accept the completed work and rate it privately.
Around the marketplace we designed the trust machinery: role-based onboarding for individuals and organizations, document upload and verification, profile moderation with clear pass/fail states, organization tooling for managing employees and their schedules, notifications, and a ticketed support center.
The initiative's public face shipped first: a clean, mobile-first marketing site built with Next.js, TypeScript, and Tailwind CSS, with React Hook Form sign-up flows, automated transactional email, and Google Analytics with Hotjar for funnel insight - deployed on Vercel behind Cloudflare.
Stack
05Outcome
Where it landed
- Roles
- 2
- Helpers and care seekers, switchable
- Helper Types
- 2
- Individuals and organizations with staff
- Screens
- 100+
- Full platform UX, onboarding to payout
- Marketing Site
- Shipped 2022
- Next.js site launched for volunteer sign-ups
06Craft
The work behind the work
The trust machinery behind the marketplace: the helper's personal office, service catalog setup during onboarding, the moderation gate every profile passes before it can take work, a request mid-flight in the In progress tab, the client's view of helper responses, and the first question of onboarding - who needs the help. The full design - originally produced in Russian - was translated to English in Figma for this case study.
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